Signing Billy Stairmand

We cannot believe this is our first blog post, Let's kick it off with a good one.

We're sure all of you have already watched our Vlog but in case you haven't here's a recap...

Big news for our small-batch surf brand — we’ve officially signed Billy Stairmand as our first Flex athlete.
Billy embodies everything Flex stands for: flow, freedom, and connection to the ocean. From Raglan’s perfect left-handers to world-tour waves, his energy, dedication, and pure love for the sea make him the perfect fit for the Flex Crew.

So, why Billy?

At Flex, we’ve always believed in supporting surfers who live their values — authentic, grounded, and driven by the same rhythm as the ocean.
Billy represents that perfectly. A eight-time New Zealand national champion and two- time Olympian, he rides with a quiet confidence that mirrors what Flex was built on — movement with meaning.

What This Partnership Means 

This isn’t just about a wetsuit deal — it’s about connection.
Billy’s input and testing will help shape the next generation of small-batch ocean wear, built to perform through Aotearoa’s cold waters and shifting conditions. Together, we’ll continue refining Flex gear to meet the demands of surfers who live for those long, clean lines and endless sessions.

The Spirit of Flex

We’re an independent surf brand, born from the ocean and built for movement.
Each Flex wetsuit is crafted with purpose — combining eco-conscious materials, small-batch production, and timeless design.
Partnering with riders like Billy is a natural extension of our mission: gear made for real surfers, tested by real waves.

We couldn’t be more stoked to have Billy in the lineup with us.
Follow his journey, his feedback on the suits, and the story we’re building together.